Spreading Olympic Cheers

Saturday, March 1, 2008

Spreading Olympic Cheers ay ed : cs c : > eaTS, eS ee | Get In The Games—A newprogram lets Americans share their cheer. with Olympic athletes halfway around the world. (NAPSA)—This year’s Olympics are being held in China, but you probably won’t have to travel far for American athletes to hear yourcheers. A new, interactive campaign called America’s Cheer creates opportunities for all to deliver a cheer straight to U.S. Olympians. Whetherit’s an energetic video, heartfelt letter, inspiring photo or audio recording, the initiative— from Bank of America, the official sponsor of the U.S. Olympic Team—invites the entire country to express its support for Team To upload a cheer, individuals or groups can visit www.Ameri casCheer.com. Cheers can also be recorded by visiting the America’s Cheer mobile experience, a traveling U.S. Olympic exhibit that will visit 19 cities and span nearly 27,000 miles across the country. The program coincides with the introduction of U.S. Olympic Team Banking, a suite of Olympicthemed banking products that let fans support America’s Olympic athletes with every purchase while earning special rewards for themselves.

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