Consumers Feeling "Blu" And Loving It

Saturday, March 1, 2008

(NAPSA)—While the current economic downturn has made a dent in the amount of money American families are spending, they are still exercising strong purchasing powerin the area of consumerelectronics. A major factor in this trend is the steady drop in hardware prices, as technology becomes more widespread and more manufacturers get into the act. For example, since they first came on the market, the Disc players has and some have below $200. Also, cost of Blu-ray come way down, already dipped recent consumer research clearly indicates High Definition Televisions (HDTV) and Blu-ray Disc players are a strong gift preference for men of all ages this holiday season. WhatIs Blu-ray? Essentially, a Blu-ray Disc is a high-definition DVD. The actual disc, though the same size as a DVD, can store almost six times as much information. Plus, Blu-ray Discs have special coating which protects them from scratches (and possible data loss duetoit). Despite widespread education Blu-ray Discs offer high-defini- tion sound and picture quality, while the players can be used with standard DVDsaswell. devices called “upconverting DVD players,” which some claim will make standard DVDslook as good as a Blu-ray player will. Consumer research, however, indicates that this is not true. While the upconverting players do improve sound and picture quality, only Blu-ray players provide true 1080p highdefinition while also improving the look of standard DVDs. Two In One Savvy consumers are always looking to get as much value as possible when it comes to home entertainment and electronics. That’s why, for families with gamers, a PlayStation 3 (PS38) is and marketing campaigns, there are still a significant number of people who are unaware that they can play standard DVDs in a Blu- an exceptional value: For $399 you get a true Blu-ray Disc player player will also dramatically use to watch standard DVDs and ray Disc player. And the Blu-ray and a gaming console. That’s one machine that an entire family can improve the look of the DVD, so there’s no need for consumers to Blu-ray Discs and play videogames. There are even simplified replace their entire collection of DVDs. Upconverting Adding more confusion to the marketplace is the presence of remote controls available for the PS3 for those who prefer to use a traditional remote instead of the joystick when using the console to watch movies.

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