Help Kids Defeat The Heat

Friday, March 1, 2002

(NAPSA)—Alittle knowledge can help parents protect their children from the dangers of heat. Consider the case of ten-year-old football player Abe Howe. Oneof 30 million active kids in the United States, he learned the hard way how quickly dehydration and heat illness can strike when he collapsed on the field and required immediate medical attention. To help shedlight on this serious healthrisk, Abe and his mom helped the National SAFE KIDS Campaign, the National Athletic Trainers’ Association and Gatorade launch “Defeat the Heat,” a public safety campaign designed to alert parents of the dangers of dehydration and heat illness among active kids and provide information on prevention. Preventing dehydration may sound simple, but a recent survey commissioned by the National SAFE KIDS Campaign reveals that three in four parents do not know how much fluid their kids need to replace what is lost through sweating and are uninformed on how to prevent dehydration. “Dehydration is a serious medical concern that in extreme cases, can lead to death,” said Dr. Martin Eichelberger, president and founder of the National SAFE KIDS Campaign and the medicaldirector of Emergency Medical Services for Children’s National Medical Center. “Active kids who don’t drink enough are most at risk. The good newsis children who drink fluids regularly can prevent dehydration and a trip to the emergency room.” According to the Centers for Disease Control and Prevention, each year more than 300 people die from heat-related illnesses, but many cases of dehydration and heatillness are easily preventable as long as parents teach their children to drink enoughofthe right fluids. The “ABCs”are an easy way to remember how to Defeat the Heat: Always drink before, during andafter activity. Bring the right fluids. Research suggests sports drinks like Gatorade hydrate kids best. Consider fluids as part of essential equipment for playing sports safely. For more information, visit www.defeattheheat.com or call 1-866-5DEFEATto order an educational brochure. Research Shows Kids Drank 90% More Gatorade Than Water Egat Malteg Pa Intake: 38 oz. per 3 hr. Period ieee 30 oz. per 3 hr. Period ee 20 oz. per 3 hr. Period Result: Complete eelecace| Result: ares Proecacel| Teeleila] Occurred TeeeRNC REPLekaeye Sy

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