Giving Consumers Control At Their Fingertips

Tuesday, March 1, 2005

Improv. Giving Consumers Control At Their Fingertips (NAPSA)—If you’re like most Americans, you don’t even realize how often you turn to touchscreen technology to get things done. From ATMs to grocery stores, touchscreens have taken the place of keypads, giving people control where they want it— at their fingertips. Today, an increasing numberof businesses in a variety of sectors, including retail, entertainment and transportation, give people this power through interactive kiosks and displays. From pointof-service ordering systems at delis to point-of-information kiosks in museums, touchscreens are easy, fun andintuitive to use. In someplaces, the possibilities for touchscreens are just being discovered. A single retail outlet today might house thousands of products on its shelves, and differen- tiating between products or finding the right one can be a frustrating process. However, with interactive displays, consumers can easily research and compare different products while they shop and leave the store with their desired product in hand—or order their desired product and haveit delivered. With touchscreens, consumers are also able to add their own personal twist to the product of their Ij NU fy 7 ee TE Here’s touching news: Touchscreen monitors can makelife easier for companies and their customers. choice. Touchscreens give consumers the best of both worlds— they can try on sneakersortest drive a car and then use an instore display to design a unique color schemefor their sneakers or choose a personalized feature set for their car. Companies that provide interactive touchscreen displays for pointof-purchase, point-of-sale and point-of-information uses, such as Planar Systems, help make the technology more accessible and affordable. With a wide variety of retail-ready options—including stand-alone monitors that integrate with existing computer sys- tems and monitors that can be embedded into kiosk frames— touchscreens bring the shopping experience to customers’fingertips.

--- PHOTOS ---

File: 20190816-140710-20190816-140709-63846.pdf.jpg

--- FILES ---

File: 20190816-140709-63846.pdf