The Valuable Meaning Of Health Transactions

Saturday, March 1, 2014

(NAPSA)—Inthis digital age, the U.S. health care system has also become digital. Every day, millions of people interact with it. During these interactions, data is collected, processed and stored, creating a seemingly infinite amount of information—yet each single data point has meaning. The collection of data for any given individual offers valuable insight into his or her health behavior patterns. This data can be used to support individuals in their efforts to live healthier lives. For example, when a person participates in a health screening, the resulting transaction can generate a response that reinforces this positive activity. The response can be provided in the form of gift cards, co-pay adjustments, even encouraging text messages. Data Can Accelerate Healthier Choices “Data writes a rich story of healthy actions and provides a road map for behavior change. Data transactions trigger a cas- cade of events that, through technology and behavioral science, can help improve health at the individual and population level. As a result, people are able to become engaged in the process of living healthier,” says Dr. Josh Klapow, Chief Behavioral Scientist at ChipRewards. ChipRewards is a behavioral science-based technology company that uses its propri- etary Web-enabled platform to assist health plans, employers,

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