Making A Difference In Children's Lives

Friday, March 1, 2013

(NAPSA)—Millions of young lives around the world can benefit from a surprising resource. A major international corporation is using its global expertise in hygiene and health, innovative technology and consumer communication capabili- ties to help Save the Children deliverlifesaving treatments. The Problem Manypeople are not aware of it, but nearly one in 10 child deaths—approximately 800,000 each year—are due to diarrhea. Often, these deaths are caused by poor home environments, inade- quate personal hygiene and lack of access to essential services such as health care, sanitation, clean water andbasic nutrition. “At an unacceptable rate, children in the developing world are dying from completely prevent- able diseases, like diarrhea,” says Justin Forsyth, Chief Executive of Save the Children. “We have already made dramatic progress in reducing the numberofchildren dying, butthereis still much PN Innovative inventions and interventions can save hundreds of thousands of young lives. ence by providing innovative solu- tions for healthier lives and hap- pier homes,” says Rakesh Kapoor, CEO of RB. “Our growing partnership with Save the Children will go some wayto creating lasting improvements in the health and hygiene of vulnerable children andfamilies globally.” To start, RB has provided initial funding of more than $35 million and is engaging its more than 36,000 global employees in the more that needs to be done.” ASolution fight. In addition, RBis developing innovative products such as a lowcost “de-germer” and conducting a mass-reach hand hygiene cam- (RB), has teamed up with Save the ronments for babies and children. The company, Reckitt Benckiser paign to create safer home envi- The “Healthier kids, Happier homes” global partnership will 5 from diarrhea by 2020. RB is a help bring RB and Save the Chilglobal consumer goods leader dren a step closer to achieving whose portfolio includes iconic their mutual vision, one in which Children to target the devastating global death rate in children under brands such as Clearasil, Durex, Mucinex, Lysol, Veet, Finish, Air Wick and Woolite. Together, Save the Children and RB want to help stop diarrhea from being oneofthe biggest causes of death in children. While the goal is ambitious, they no child under the age of 5 dies from preventable causes. Thisis just one example of how business and nonprofit organiza- tions can makea difference in the world. Learn More For further facts on RB, go to www.rb.com. To learn how you can responsibility beyond results. Our help improve and extend chillargerrole is to do more for the dren’s lives, go to www.savethe world. We want to makea differ- children.org. believeit’s achievable. “Businesses like RB have a

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