Looking Great in Your 20s, 30s, 40s, and 50s

Friday, March 1, 2002

Looking Greatin Your 20s, Os, 40s, and 50s (NAPSA)—As womenage, their bodies go through many changes not the least of which is reflected in the condition of their skin. Maintaining great looking skin throughout life requires adapting your skincare regimen as you age. Dermatologist Rhonda Pomerantz of the New York University Medical Center in New York City tells her patients, “For great looking skin in your 50s, don’t start caring for it at age 49! You haveto start paying attention to skin health in your 20s and know how to adapt your skincare regimen to meet skin’s changing needs during each stageof yourlife.” Here are someskincaretips for women in their 20s, 30s, 40s and 50s: Carefree 20s If you haven’t been using a daily moisturizer with sunscreen, nowis the time. Over-exposure to the sun in your 20s can result in leathery skin, wrinkles and age spots in your 30s and beyond. Olay Complete UV Protective Moisturizer, with a light, greaseless formula provides UVA/ UVB broad spectrum protection and is the number one moisturizer with SPF recommended by female dermatologists. Thrilling 30s Sun damage, the number-one cause of aging, often begins to appear in your 30s as fine lines and wrinkles around your eyes. Use a moisturizer that not only provides sun protection but fights signs of aging as well. Olay Total Effects Moisturizer with UV Protection provides broad spectrum LET’S FACE IT—As you age, your skin requires different types of moisturizer to keep it soft, healthy and youngerlooking. UVA/UVBprotection while fighting fine lines, wrinkles, age spots and othersigns of aging skin. Fabulous 40s Skin aging intensifies for women in their 40s, especially around their mouth and forehead. At this stage of life, supplement skincare with a treatment designed to target the most aging-prone areas. Olay Total Effects Intensive Restoration Treat- ment with Pro-Retinol and vitaminsis the most concentrated overthe-counter retinol treatment to fight the signs of aging around the mouth and eyes and on the cheeks and forehead. Nifty 50s Skin becomes drier and less elastic for women in their 50s, making it more important than ever to treat skin with intense moisturization. Try products containing VitaNiacin (Vitamins B3, E, B5), which has been found to help control skin’s waterloss. For more information on skin- care for all ages, log on to www.olay.com.

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