Joe Namath Joins New Team To Fight Osteoarthritis

Friday, March 1, 2002

oe =a wall Lake & 0" 0 nacti 6 Ue VII apie on v1 avciigy “ace sack] nes “an hong edt st Rortal "hie‘i ohaN effSs ie aceoul A Mes, We jawih a a 4heaff es ea ty Neale ba tamed wel wadal “ne “Soy uct wear ae rsa Joe Namath Joins New Team to Fight Osteoarthritis 0 (NAPSA)—A new health awareness initiative championed by a team of renowned doctors, health and wellness professionals, premier research institutions, advocacy groups and Hallof-Fame quarterback and Super Bowl MVP Joe Namathis helping equip millions of Americans with the tools they need to tackle osteoarthritis (OA). The Arthritis Huddle” is designed to improve communication between doctor and patient, involve other essential members of the healthcare team and ultimately help patients, along with their doctors, design and execute their own personalized game plan to improve their OA care. Approximately 40 million Americans suffer from arthritis, and more than half have OA, which is characterized by joint pain, swelling andstiffness, as well as a reduction in mobility. While there is no cure, well-informed, proactive patients can have a powerful impact on improving their OA care, outcomes andoverall health. The Arthritis Huddle is sponsored by Boehringer Ingelheim Pharmaceuticals, Inc., makers of MOBIC (meloxicam), and Abbott Laboratories. MOBICis a prescription nonsteroidal anti-inflammatory drug used for the relief of the signs and symptomsof OA. “By working with my osteoarthritis team of professionals, Tve formulated a game plan that includes regular exercise, a healthy diet, relaxation and treatment with MOBIC,” says Joe Namath, who has lived with OA for more than 30 years. “No one medication or treatment plan is right for everyone, but the Arthritis Huddle can provide the latest strategies and resources to all osteoarthritis patients so they too can develop a winning game plan that’s right for them.” Hall of Fame quarterback Joe Namath is part of a new team— one dedicated to providing essential resources to osteoarthritis patients through www.arthritis huddle.com. Akeypart of the Arthritis Huddle is enrollment in CARES, a program developed by the Univer- sity of Arizona and the Arizona Arthritis Center that partners OA patients with their physicians to foster personalized and proactive self-management of their osteoarthritis. “As quarterback of the Arthritis Huddle, I hope to get everybody off the sidelines and motivate patients and doctors to team up and take a proactive approach to treating their osteoarthritis,” added Namath. “We may have a lot to overcome, but I know from experience that the keys to victory are determination and teamwork.” Doctors, patients and others interested in the managementof OA can access the Arthritis Huddle by visiting www.arthritis huddle.com, or call 1-866-OA- HUDDLE. Fair Balance Statement Note to Editor: As with other NSAIDs, patients taking MOBIC should be informed about the signs and/or symptomsofserious gastrointestinal (GD) toxicity andthe steps to take if they occur. GI bleeding can occur without warning. To learn more about MOBIC,including full Prescribing Information, please visit www.mobictablet.com.

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