Building Business Web Sites In Minutes

Friday, March 1, 2002

Bu a eT) er : ‘\ i.sG ‘Business: K . it News'GNotes: aie Business WebSites In Minutes (NAPSA)—If your small business does not have a company Web site, you might know you really need one, but not know where to start. Try thesetips: Know your audience—A Web site is similar to an advertisement. People who view it form opinions about your business. Sites should have a professional appearance and be easy to use. Small businesses can use new tools to build user-friendly Web sites. * Don’t get tied down—lIt’s important to be able to update your Website quickly andeasily. Makesure the solution you choose offers easy text-editing so you can quickly change prices or items directly on your Web page. Friendly features—Look for features that create good customer service—such as shopping carts, catalogues and newsletters. Some solutions let you include these at no charge. * Get guidance—Whether you're a doctor, restaurant owner, lawyer or you run a small company, online tools can help you build a site that fits your needs. For example, CityMax.com pro- vides an easy-to-use “fill-in-theblanks” method of building a Web page. Staying online—Web sites don’t have to be expensive. Prices vary (from hundredsto less than 20 dollars a month) so it can pay to shop around. You can find more information about CityMax at www.CityMax. com.

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