Older Americans See Benefit To Large Print

Saturday, March 1, 2003

Older Americans See Benefit To Large Print (NAPSA)—With mature Am- ericans now representing 37 percent of the population, many businesses are trying to meet the demand for products, services and gifts tailored to that consumer group. For example: There are now health clubs that Races] ag 208 target mature con- es worm SUMers with special H hited) Programs. j ao ore Ty The sameis true of dietary supplements that address their nutritional needs. The travel and tourism industry has also found success by creating tour packages for the mature market. The trend also extends to publishing. Research indicates some 13.5 million mature Americans say they have trouble reading standard newspaper text and onequarter of those that have vision problems say they miss reading the most. Responding to this need, Reader’s Digest Large Print offers the world’s best-read magazine in a large print version accessible to anyone who wants or needs an easier read. Circulation for the large-print edition is currently at 600 thousand copies—an increase of 50 thousandfrom last year. This commitment to serving the vision impaired is nothing new. Reader’s Digest has been in the large print business since 1963. The company’s founder, DeWitt Wallace, felt that everyone should have the opportunity to read, no matter what their visualability. RD Large Print is the only lively, colorful and contemporary magazine targeting this special audience and may makea thoughtful holiday gift for a senior whovalues the joy of reading. It comes in an easy-to-read large print with type that is twice as big as regular print, bigger photos and illustrations, and special non-glare paper. However, it has the same inspirational stories, humor, medical updates, and features found in the regular print Reader’s Digest. A one-year, 12-issue subscription costs $27.96—a 538 percent savings off of the cover price. It’s possible to order toll free, by calling 1-800-827-4812 or by going to www.rdlargeprint.com. Working with the Partners for Sight Foundation, Reader’s Digest also offers Select Editions Large Type, a large print reading series that also makes a thoughtful gift for the vision impaired. Each volume contains two stories in easy-to-see large print. All selections are expertly edited by Reader’s Digest editors, and specially selected and designed for anyone whoprefers to read larger print. A one-year, six-volume subscription costs $14.95. The publication contains what has been described as some of today's best reading in currentfiction, romance, mystery, biography and adventure. One recent volume paired The Wailing Wind by Tony Hillerman with Step Ball Change by Jeanne Ray. The paperbacks, printed on nonglare paper, are lightweight and easy to handle. Currently, 61,000 people subscribe to this publication. You can ordertoll free by calling 1-800877-5293 or send an e-mail to: partnersforsight@readersdigest.com.

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