Avoid The Doghouse

Saturday, March 1, 2008

+‘Moliday Holid Hin Hints:: nes(og 2 OD gentene : Site ees Avoid The Doghouse (NAPSA)—For decades, when men have messed up, they’ve been banished to “the doghouse” by their wivesorgirlfriends. The tradition continues—only now the doghouse is digital. JCPenneyis taking steps this holiday season to teach some old dogs new tricks with www.BewareOf TheDoghouse.com. In an effort to put an end to thoughtless presents, BewareOfTheDoghouse.com enables women to retrain their guys in the fine art of gifting—in this case, the gift of fine diamonds. “Women love gifts that are bright, shiny and beautiful,” said Beryl Raff, executive vice president, JCPenney Fine Jewelry. “And guys, that means diamonds, not a vacuum cleaner. You can’t go wrong with a Journey diamond pendant, a Past, Present, Future three-stone ring or the perennial favorite, diamondsolitaire earrings.” Mencanvisit the Web site and view an amusing film showing them whatlife in the doghouseis like. The “Learn How to Get Out of the Doghouse” button will lead them to valuable information about how to stay in her good graces this holiday season. A partnership with Facebook Connect will allow avenging females the opportunity to put offending friends in The Doghouse for all to see. And if the gift-challenged guy is just in need of a “tap on the nose,” his lady can send him an ea Pe ae Dreleetme| @ Avoiding the doghouse starts with choosing therightgifts. e-mail warning, giving him one last chance to avoid the doghouse this holiday season. “Beware of the Doghouse’ is a great example of how we continue to use innovative ways to reach our customers beyond ourtraditional marketing components,” said Ruby Anik, senior vice president of brand marketing at JCPenney. “This fun and humor- ous take on gift-giving allows us to engage with a younger con- sumer on their terms and is another way we’re inviting them to celebrate the joy of giving with JCPenney this holiday season.” The Website is active beginning November 21 and will be welcoming visitors (and smart doghouse avoiders) until December 28. For more information, visit www. BewareOfTheDoghouse.com.

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