How To Take The Customer Seriously

Tuesday, March 1, 2005

[7 nSinww B Busi wen a Ss. lan Fy Alb hayaness Mela y wy 63, Notes HowTo TakeThe CustomerSeriously (NAPSA)—A remarkable new book that exposes a real crisis in American business today is cap| turing the attention of business everywhere. In Lior Arussy’s book, “PassionRS a ate & Profitable” SAE jaa (Wiley, $27.95), he outlines why Pr) do them right. customer strate- gies fail and offers 10 steps to In his research, Arussy, a highly regarded international speaker and customer relations expert, found an enormousdisconnect between what companies say they should do to improve their customer service and what they actually doto fix it. Further, most companies don’t know whotheir most cost-efficient customers are, how much lost customercosts them, or how much moneyit takes to find a new one. These are just some of the startling discoveries to come from the research and the new book by Lior Arussy, founder and president of Strativity Group, which works with both Global 2000 companies as well as emerging businesses around the world. This is a provocative, thoughtful guidebook for executives who are struggling with the complicated questions that surround today’s sophisticated buyers. The book is now in bookstores nationwide.

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