Home Improvement Gets Reality Check

Tuesday, March 1, 2005

Home Improvement Gets Reality Check by Bruce Johnson (NAPSA)—Reality TV seems to have hit home for a growing num- ber of Americans, with shows that focus on fixing up houses being among the most popular. Noting the home “y makeover reality == TV trend, a survey ) queried consumers about their current digs. A whopping 85 cr) percent said they Bruce Soon have done or plan to o a home improve- ment project in the next 12 months. Of those who were very satisfied with their home, 82 percent still have done or plan to do a project this year. The survey was conducted by an independent market research firm for the Minwax Company. Other results include: The Reality Of Style— While luxury kitchens and baths and new appliances were on their wish lists if they were chosen for a reality TV home makeover, a complete style makeover was the choice of almost one out of three respondents who claimed their home wasideal. Do It Yourselfers—Seventy percent of people planning to improve their homesthis year will do it without professional help. Almost half will do the work with a spouse, partner, friend or relative. Another 20 percent will go solo. Home Finances—Fifty-six percent of respondentssaid one of the main reasons for improving their home was to increase the market value. Still, bringing their home up-to-date, making it more efficient, comfortable or stylish ranked amongthe toppriorities. Home Sweet Home—Fiftythree percent of respondents described their home as cozy and remodel goes back a Lg Ea American original Free magazine offers innovative ideas on giving your home a stylish face-lift. comfortable. Only five percent said it was sleek and ultra-modern. Twelve percent said they had bright and cheery homes. Meet The Neighbors— Martha Stewart was among the top three celebrities respondents said would make the best nextdoor neighbor—along with Ty Pennington of “Extreme Makeover Home Edition” and Ray Romano of “Everybody Loves Raymond.” * Getting Ideas—Homeowners whoare looking for ideas to personalize their home may wantto check out Wood Beautiful, a free, 36-page color magazine from the Minwax Company. The publication inspires and guides do-it-yourselfers of all skill levels with innovative yet achievable wood-finishing and home-improvement projects. The idea-filled magazine can be obtained by visiting minwax.com. Bruce Johnson is a noted author, craftsman and expert on wood finishing and antiques restoration.

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