A Fancy Celebration For A Good Cause

Friday, March 1, 2002

A Fancy Celebration For A Good Cause (NAPSA)—One anniversary celebration will be the cat’s meow, as it commemorates a gourmet brand of canned cat food and helps raise money to protect the welfare of animals. Both local and national humane organizations rely on philanthropic support to accomplish their goals and ensure the excellence of their programs. In celebration of its 20" Anniversary, Fancy Feast will donate five cents for every can of cat food purchased between February 1 and April 30, 2002, up to $20,000, to the American Humane Association (AHA). The AHAis a national organiza- tion dedicated to the well-being of cats and has worked to prevent cruelty, abuse, neglect and exploitation of animals since 1877. “Celebrating the brand’s anniversary in this way enables us to reach out to pets who need special care and new homes,” said Bob Roth, AHA Director of Mar- keting. “By purchasing a can of Fancy Feast, cat owners can enjoy knowing that they are helping pets in need nationwide.” Cat owners should also feast their eyes on this gift of good taste: Beginning February 1 through August 30, 2002, Fancy Feast presents a sweepstakes that’s truly the cat’s pajamas. One grand-prize winnerwill receive a luxurioustrip for two to one offive exotic sites the Fancy Feast Cat has visited in different advertising campaigns during his career, such as Paris or the Greek Isles. Twenty first-prize winners will each receive a lifetime supply of cat food; 200 second-prize winners will receive a commemorative, 20th Anniversary picture frame. A seasoned world traveler, the Fancy Feast Cat has made “purr”sonal appearances at hundredsof Cat Fanciers’ Association cat shows —— Cats can now enjoy gourmet food while their owners know they are helping pets nationwide. across the country, helped to edu- cate more than 600,000 cat owners about proper pet care, and raised awareness about animal welfare through philanthropic donations equaling more than one million cans of cat food to animal shelters and humaneorganizations. For official rules or details about the sweepstakes or for more information about the donation to the AHA, cat owners are invited to visit www.Fancy Feast.com or call 1-888-332-4095. Sweepstakes ends 8/30/02. No purchase necessary to enter. Void where prohibited. On the Website, cat lovers will find photos of the Fancy Feast Cat, as well as have the chance to embark on an interactive world tour of the locations the famous feline hasvisited over the years. During this landmark celebration, cats can enjoy exquisite gourmet food while their owners know they are helping pets nationwide.