Resources, Support Key To Micro-Business Success

Friday, March 1, 2002

Baie! wit URE On ‘ale next @ecnesdl uct cc idl “ace cach] “an hong] Por! a oA te& ey xs MARR iceiA res newine #‘hsoy ze om7Ayh Sneed von bieaff nef cue fgey bea and ind Noted Nault be ad meofCa a Sy er a 4‘na Resources, Support Key To Micro-Business Success (NAPSA)—Information is the critical element that determines the success or failure of small businesses and particularly microbusinesses with up to four employees, according to the National Association for the Self-Employed (NASE). Robert Hughes, president of the NASE, knowsjust how important the right information and advice can be. “Micro-business owners are usually very talented in their specific area of expertise,” he says. “But that doesn’t necessarily mean they know all the ins and outs of managing a business, including marketing, accounting and tax laws. They need helpful resources they can consult on these topics if they’re going to thrive.” Fortunately, there’s help. The NASE is the nation’s leading resource for the self-employed and micro-businesses, bringing a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy. The NASE provides a multitude of resources for entrepreneurs and self-employed professionals. Manyof these tools can be accessed via the Internet. At www.nase.org, users can get information on the latest trends in micro-business by subscribing to several free e-newsletters. The TaxTalk e-letter offers valuable advice and up-to-date information on tax issues. The Washington Watch E-Mail Update reports on current legislation affecting the micro-business community. Entrepreneurial Connection Micro-businesses (four employees or less) have plenty of online resources. (www.entrepreneurialconnection. com), a site powered by the NASE, keeps readers informed with the Get Connected e-letter. Entrepreneurial Connection also offers a wealth of information targeted specifically to self-employed professionals. For example, online seminars featured on the site include insightful information on outsourcing as a way to improve small business. The rewards and the risks associated with outsourcing are covered, as well as advice on how to choose the right contractor. Users can browse the complete index of articles in the Entrepre- neurial Connection archive. Previous topics covered include “Secrets to Capturing New Customers,” “Write A Winning Business Plan,” and “Do You Really Want to Be the Boss?” The National Association for the Self-Employed provides comprehensive support structures, resources and focused benefits to help micro-businesses successfully compete. To find out more, visit the NASE Website, www.nase.org, or call 1-800-232-NASE (6273).